If you think your basic funnel is enough to conquer the complex jungle of today’s marketing landscape, think again. Basic funnels are like training wheels – great for getting started, but a bit wobbly for tackling the big hills of real-world marketing. To win, you need a funnel that’s sharper, smarter, and tuned to your brand. You need strategy, not.. Read more
Let’s talk about marketing funnels. If you’re using a basic, top-to-bottom model that ends at the sale, you’re missing the bigger picture. Enter the ‘See-Think-Do-Care’ framework, a customer journey model designed to reflect how people actually behave—messy, non-linear, and wonderfully human. This framework, created by Avinash Kaushik, isn’t just a nice theory. It’s a practical, easy-to-apply tool that transforms how.. Read more