What Your Board Report Is Actually Telling You (And What It Should)
There’s a version of a marketing board report that’s everywhere, and it’s almost useless. It looks something like this: LinkedIn followers (up 3% from last month). Email open rate (down.. Read more
Signs You Need a Fractional CMO (and what usually happens if you don’t)
Most founders don’t go looking for a fractional CMO. Usually, it starts with a vague unease. Marketing is happening, the agency sends updates, the team is busy, LinkedIn posts go.. Read more
How to hire a fractional CMO in the UK
(What to look for, what it costs, and the common traps) I like to think that hiring a fractional CMO is like hiring a builder. Lots of people can do.. Read more
Introducing the Effort vs Impact matrix
Every business says they’re busy, but how do you know if you are busy with the right things? When priorities are unclear, teams default to activity, and the activity that.. Read more
Not Getting Enough Leads?
When a business isn’t getting enough customers, the default diagnosis is almost always the same: “We need more leads.” Sometimes that’s true, but most of the time, it’s the uneducated.. Read more
Go To Market clarity
When a business tells me it has a “go to market issue”, it’s almost never about social, SEO or a website that needs a refresh, it’s normally that nobody can answer these three questions