If your brand isn’t instantly recognisable, you’re in trouble. These days, customers are bombarded by thousands of marketing messages every day—most of which they ignore. Want to know how your brand can cut through the noise? Enter distinctive brand codes: the logos, colours, sounds, and symbols that make your brand impossible to forget. They might sound basic, but distinctive brand.. Read more
Let’s be honest—managing a portfolio of brands can feel like herding cats. Too often, businesses end up with overlapping products, confused customers, and wasted marketing budgets. Enter brand architecture, the unsung hero of strategic brand management. Get it right, and you’ll create clarity, drive growth, and unlock serious value for your business. Get it wrong, and, well… your customers won’t.. Read more