Let me tell you something shocking—most marketers have no clue about the health of their brands. They talk endlessly about strategies, campaigns, and the latest social media platform, but when you ask them basic diagnostic questions like “How strong is your brand’s awareness?” or “What’s driving your customer loyalty?” they give you the marketing equivalent of a shrug. This is.. Read more
Let’s talk about a classic marketing debate—mass marketing vs. target marketing. It’s one of those topics that tends to divide the room. On one side, you’ve got the Byron Sharp brigade, preaching the virtues of reaching everyone. On the other, the Kotler disciples, who swear by segmentation and precision targeting. The truth? Both approaches have their place, but the key.. Read more