Homepage

Month: July 2024

Pricing Strategy for your business

Pricing is often misunderstood as a straightforward calculation. Should you add a margin to costs or match competitors? Yet, it is a strategic tool that does far more than determine profitability – it shapes perceptions, communicates value, and defines a brand’s position in the market. When used effectively, your pricing strategy becomes one of the most powerful drivers of both.. Read more

Navigating the customer journey with the See Think Do Care framework

In the modern marketing landscape, a data-driven, customer-centric approach is vital. This importance is why the ‘See-Think-Do-Care’ framework developed by Google’s Avinash Kaushik has become an indispensable tool for me. I have used this on marketing strategies for clients like Stoves Cookers, Northcoders and Hitachi, helping them to better understand their customer journeys and achieve meaningful engagement and conversions. What is the ‘See-Think-Do-Care’ framework?.. Read more

Marketing KPIs

How to Track Marketing Metrics That Actually Matter Let’s be honest—marketing is drowning in numbers, but not all metrics are created equal. When it comes to driving real business results, Marketing KPIs are the metrics that matter most. While vanity metrics like likes and impressions might look impressive, they rarely connect to meaningful outcomes. Instead, success lies in defining and.. Read more

© Steven Oakes 2025. All rights reserved.

+
+