It’s one of the most underrated tools for marketers that many don’t even know exists!
If you have never used it then you’re going to love it. It’s basically an archive of every ad your competitors are running on Facebook, Instagram and Messenger, and the best bit is it’s free – https://www.facebook.com/ads/library/
You can see what offers they are pushing, what creative they are testing and what messaging they are using for different audiences.
One of my favourite part of this is being able to see the different A/B tests organisations are using, different hooks, images & CTA’s.
Really great for benchmarking your own output, seeing trends and getting inspired when you hit a creative wall.
