Archive
Month: January 2026
Introducing the Effort vs Impact matrix
Every business says they’re busy, but how do you know if you are busy with the right things? When priorities are unclear, teams default to activity, and the activity that they enjoy personally, not that has the biggest value for the business. Meetings start to multiply, tasks stack up and everyone looks busy. But nothing really moves the needle that.. Read more
Not Getting Enough Leads?
When a business isn’t getting enough customers, the default diagnosis is almost always the same: “We need more leads.” Sometimes that’s true, but most of the time, it’s the uneducated choice. I think there are only three levers you can pull to grow customers at this point. So if growth has stalled, one (or more) of these levers isn’t being pulled hard.. Read more
Go To Market clarity
When a business tells me it has a “go to market issue”, it’s almost never about social, SEO or a website that needs a refresh, it’s normally that nobody can answer these three questions
Google’s Agentic Shopping Problem
When Google announced its move into agentic shopping, the reaction was predictable: admiration, excitement, and nods. AI agents that search, compare, and buy on your behalf, making shopping a delegated task.