Archive
Author: Steven Oakes
A Beginner’s Guide to Marketing Funnels
Let’s talk about marketing funnels. If you’re using a basic, top-to-bottom model that ends at the sale, you’re missing the bigger picture. Enter the ‘See-Think-Do-Care’ framework, a customer journey model designed to reflect how people actually behave—messy, non-linear, and wonderfully human. This framework, created by Avinash Kaushik, isn’t just a nice theory. It’s a practical, easy-to-apply tool that transforms how.. Read more
How to Create a Killer Marketing Strategy:
Let me guess—you know you need a marketing strategy, but every time you try to start, it feels like staring at a blank canvas without a clue where to begin. You’re not alone. Whether you’re running a start-up or steering an established business, crafting a marketing strategy that actually delivers results can feel overwhelming. But here’s the truth: great marketing.. Read more
How to Set a Marketing Budget That Actually Works
Let’s face it—most companies treat their marketing budget like a shot in the dark. They either throw money at the latest trend or skimp so much that their brand becomes invisible. Both approaches are recipes for disaster. Setting a marketing budget isn’t about guesswork; it’s about strategic allocation based on your business goals, industry standards, and market dynamics. If you’re.. Read more
Tern GSD S00 Gen2 for sale
Compact Powerhouse with Premium Belt Drive The Tern GSD S00 is a compact electric cargo bike built to make family life and heavy hauling simple, safe, and fun. With the powerful Bosch® Cargo Line motor (85 Nm of torque) and a Gates® belt drive paired with the smooth Enviolo® continuously variable hub, this model is the low-maintenance, whisper-quiet upgrade to.. Read more