Archive
Insights
Before You Interview a Fractional CMO, Answer These Three Questions
There’s no shortage of checklists telling you what to ask a fractional CMO before you hire one, like track record, day rate, sector experience. If they’ve got a fellowship after their name. Those are good questions, but I don’t think they’re the ones that decide whether the engagement actually works. The businesses I’ve seen get real value out of a.. Read more
The Fractional CMO’s Real Job in 2026: Being the Strategic Brain in an AI-Powered Team
We’re all working in organisations that are using AI to produce more content in less time. But what most of them don’t have is someone making sure any of it is pointing in the right direction. And I think that’s the gap a fractional CMO fills in 2026. And it’s a bigger gap than ever. More output, same old problem.. Read more
If You’re Planning to Sell Your Business, Your Marketing Needs to Be Exit-Ready. Most Isn’t.
Most founders think about exit-readiness in terms of financials, legal structure, and a clean cap table. Marketing is an afterthought, something to tidy up once a buyer expresses interest, if at all. But serious acquirers like strategic buyers and PE-backed platforms are now running structured marketing diligence as a standard part of their process. Not a casual glance at the.. Read more
What Your Board Report Is Actually Telling You (And What It Should)
There’s a version of a marketing board report that’s everywhere, and it’s almost useless. It looks something like this: LinkedIn followers (up 3% from last month). Email open rate (down slightly, but industry average is lower, so actually fine). Website visits (good number, hard to say what it means). Some impressions. Maybe an engagement rate. Everyone nods. Nobody learns anything… Read more
Signs You Need a Fractional CMO (and what usually happens if you don’t)
Most founders don’t go looking for a fractional CMO. Usually, it starts with a vague unease. Marketing is happening, the agency sends updates, the team is busy, LinkedIn posts go out, and your CMO WhatsApp groups all agree that the business looks like it’s doing well from social media. But revenue isn’t where it should be. Nothing’s obviously on fire… Read more
How to hire a fractional CMO in the UK
(What to look for, what it costs, and the common traps) I like to think that hiring a fractional CMO is like hiring a builder. Lots of people can do a bit of plastering, but fewer can look at your whole house, spot what’s wrong and stop you wasting money on a new kitchen when there’s a leaking roof. And.. Read more