Archive
Insights
How to get your emails delivered and opened
I thought I’d write a quick blog on email deliverability as it came up in one of my marketing meetings recently. There are lots of blog posts out there about this kind of stuff, but it seems to be written by and for robots and they all seem to focus on just the technical SPF & DKIM stuff… Below are.. Read more
Designing a smarter review funnel
News of bad customer service reaches more than twice as many ears as praise for a good service experience, and online reviews are a great place for people to leave that feedback. Word of mouth and online reviews influence buying decisions, shape search rankings, and even affect your reputation with suppliers and partners. But no matter how good your customer.. Read more
Meta Ad Library
It’s one of the most underrated tools for marketers that many don’t even know exists! If you have never used it then you’re going to love it. It’s basically an archive of every ad your competitors are running on Facebook, Instagram and Messenger, and the best bit is it’s free – https://www.facebook.com/ads/library/ You can see what offers they are pushing,.. Read more
Tailoring your CV for a tech career
At the recent Manchester Digital Talent Day, I had the pleasure of running some CV workshops for people wanting to get into tech. The sessions were just 15 minutes each but packed with insights, questions, and lively discussions about what makes a CV stand out in the tech industry. I thought I’d collate all the tips I shared and put.. Read more
The Science Of What We Miss
Have you ever been absolutely certain you’re paying attention, only to realise later that you missed something glaringly obvious? We like to think we see the world as it is, but our brains often fail us in surprising ways. To illustrate this, I’d like you to take a short test. Watch the video below and follow the instructions carefully. What.. Read more
Powerful Marketing & Positioning Tips for Success
It’s the unsexy, under appreciated, yet foundational discipline upon which all great marketing is built. It’s not flashy like the latest TikTok campaign. It doesn’t scream for attention like a Super Bowl ad. However, without a clear and disciplined positioning strategy, all the tactical brilliance in the world will crumble like a sandcastle against the rising tide.