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Insights
One Day a Week CMO for Hire
I’m opening up some time for fractional consultancy, typically one day a week – to support growing businesses that need senior marketing input, but don’t need (or can’t justify) a full-time CMO. Maybe you’ve got a solid marketing manager who just needs someone to bounce ideas off, get a steer from, and grow into their next level. Or maybe marketing.. Read more
Why We Can’t Let AI Skip a Generation
We’re all talking about how AI is going to change everything, and it probably will. But in the rush to automate, accelerate and outsource, we risk something bigger. Leaving behind the very people we should be bringing with us. My latest article for BusinessCloud is about exactly that, the need to make sure everyone has access to the tools, training.. Read more
Here’s two actual useful things we did with ChatGPT
Everyone’s got an opinion on how AI is changing marketing.Some of it’s insightful, some of it’s hype, and a lot of it is just… ChatGPT writing ChatGPT posts about ChatGPT. Personally I’m not interested in using AI to create posts for AI to comment on. I’m interested in how it can help marketers solve real problems, fast, without waiting on.. Read more
How to get your emails delivered and opened
I thought I’d write a quick blog on email deliverability as it came up in one of my marketing meetings recently. There are lots of blog posts out there about this kind of stuff, but it seems to be written by and for robots and they all seem to focus on just the technical SPF & DKIM stuff… Below are.. Read more
Designing a smarter review funnel
News of bad customer service reaches more than twice as many ears as praise for a good service experience, and online reviews are a great place for people to leave that feedback. Word of mouth and online reviews influence buying decisions, shape search rankings, and even affect your reputation with suppliers and partners. But no matter how good your customer.. Read more
Meta Ad Library
It’s one of the most underrated tools for marketers that many don’t even know exists! If you have never used it then you’re going to love it. It’s basically an archive of every ad your competitors are running on Facebook, Instagram and Messenger, and the best bit is it’s free – https://www.facebook.com/ads/library/ You can see what offers they are pushing,.. Read more