Senior marketing leadership, without the full-time hire.
Not every business needs, or can justify a full-time CMO. But at critical moments like rapid growth, restructuring, a new product launch, or when marketing just isn’t delivering, you do need someone senior at the table. Someone who’s done it before, can hit the ground running, and won’t take six months to find their feet.
That’s where I come in.
What this looks like in practice: I embed as part of your team — typically one to two days per week — providing the strategic leadership, commercial thinking, and day-to-day direction your marketing function needs. I work with your existing team, manage agencies on your behalf, and report at board level where needed.
What I can help with:
- Building or restructuring your marketing function
- Setting strategy and translating it into a clear, prioritised plan
- Managing agencies, freelancers, and in-house teams
- Aligning marketing with sales to close the revenue gap
- Establishing KPIs, dashboards, and reporting that actually means something
- Hiring and developing in-house marketing talent
- Reviewing and optimising your MarTech and CRM stack
- Providing board-level marketing input and investor-facing reporting
Who this is for: This works best for ambitious SMEs, scale-ups, and founder-led businesses that have outgrown ad hoc marketing but aren’t ready, or able to hire a full-time senior marketer. It also works well for businesses going through a transition: a rebrand, a new market, a period of rapid growth, or a team restructure.
What you get: The experience and commercial instinct of a senior marketer, without the salary, benefits, and long-term commitment of a full-time hire. Clear direction. Genuine momentum. And marketing that’s finally tied to the numbers that matter to your business.
Typical engagement: 1–2 days per week | Minimum 3-month term | Remote or on-site
Most marketing problems have a clear answer, you just need someone who's seen it before
