Website Transformation & SEO

Your website is often the first, and sometimes only, interaction a potential customer has with your business. If it’s outdated, confusing, or invisible on search, you’re losing people before you’ve had a chance to make your case. A great website doesn’t just look good. It attracts the right visitors, tells a compelling story, and converts interest into action.

I help businesses take their website from a digital brochure to a genuine commercial asset, whether that means a full redesign, an SEO overhaul, or targeted improvements to conversion and content.

What’s involved:

Depending on where you are and what you need, this could include:

• Website audit – identifying what’s working, what’s broken, and where you’re losing visitors
• SEO strategy – keyword research, technical fixes, content planning, and on-page optimisation to improve search visibility
• Conversion rate optimisation (CRO) – improving journeys, calls to action, forms, and page structure to turn more visitors into leads
• Redesign project management – briefing, selecting, and managing web agencies or developers on your behalf, so you don’t have to
• Content strategy – making sure the right messages reach the right people at the right stage of their journey
• Analytics setup – ensuring you’re tracking the right things and can actually measure performance

Who this is for: This works well for businesses whose website hasn’t kept pace with where the company is now, companies investing in marketing but not seeing the website convert, and anyone who’s been told they need a new website but isn’t sure where to start or how to manage it.

What you get: A site that attracts more of the right people, engages them with clear and relevant content, and turns visits into leads or customers. And a clear brief and process so any agency or developer work runs smoothly and delivers what you actually need.

Note: I work at the strategic and project management level. I brief and oversee web agencies and developers rather than building sites myself – which means you get senior oversight without the agency markup.