A Fractional CMO & Marketing Director based in Manchester, UK.
I'm Steven Oakes, a Fractional CMO and marketing leader with over 25 years’ experience in brand, digital and growth roles across tech, media and education. I balance strategy with hands-on delivery, focusing on launching new products, developing teams, and driving measurable results.
Recently I’ve been helping businesses launch AI and data products, build B2B consultancy brands, and diversify revenue in high-growth environments.
Highlights
Latest blog posts
Google’s Agentic Shopping Problem
And why brands should be worried
Finally, brand is the top marketing priority in 2026
For the past five years at least, I’ve found myself walking into businesses with great marketing functions and having to sell in the importance of brand. It’s always acknowledged, but.. Read more
Why Your Business Needs to Think in AEO
I’ve been watching something interesting happen over the past couple of years. The way people search for information has changed and most businesses don’t seem to have noticed yet. People.. Read more
How to get your emails delivered and opened
I thought I’d write a quick blog on email deliverability as it came up in one of my client meetings recently. There are lots of blog posts out there about.. Read more
Brand experience
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