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BRAND EXPERIENCE
Northcoders
As the Chief Marketing Officer and Board Member at Northcoders, I lead the group’s marketing vision and strategy, driving brand growth across Northcoders, Tech Returners, and Counter divisions. Collaborating closely with the executive team, I shape strategies that respond to evolving market trends, ensuring consistent, measurable outcomes.
Under my leadership, Northcoders expanded its reach, impacting thousands of careers by transitioning individuals into tech roles. My work includes launching innovative courses, spearheading brand growth initiatives, and contributing to the company's long-term vision at the board level.
STM GRP
At STM Group, I played a pivotal role in transforming digital operations across five independent agencies as Group Digital Board Member. By introducing digital centres of excellence, I streamlined workflows, fostered collaboration, and ensured top-tier quality in digital outputs for a team of 90+ professionals.
During my tenure, I drove a 1200% increase in digital project value by merging B2B and B2C marketing strategies and implementing agile processes. My efforts enhanced efficiency, profitability, and service delivery across the group.
Red C Marketing
At Red C Marketing, I served as Head of Digital, directing the agency’s digital strategy and overseeing the successful delivery of high-profile projects. I played a key role in securing new business with Manchester City Football Group, leading the creation of websites for their global operations across Australia, Japan, and the US.
Collaborating with top clients such as Swinton Insurance, MCFC, and Bupa, I managed strategic relationships and worked closely with the board to shape the agency’s future direction. My leadership helped elevate the agency’s digital capabilities and client offerings to new heights.
Bauer Media
During my time at Bauer Media, I led the delivery of large-scale digital projects as Digital Team Leader, driving innovation and generating over £2 million in non-traditional revenue in 2014 alone. By collaborating with sales teams, I developed cross-platform solutions and creative campaigns that significantly boosted engagement and profitability.
My role involved managing high-impact initiatives that blended creativity with commercial strategy, ensuring the seamless execution of digital projects that resonated with audiences and delivered measurable results for the business.