How to get stakeholders on board when they don’t see the value
I’m pretty sure we’ve all been there at one point of our careers. You’ve gone to the client with the perfect project, something that will make a big impact and.. Read more
Fractional CMO for Hire
I’m opening up some time for fractional consultancy, typically one day a week – to support growing businesses that need senior marketing input, but don’t need (or can’t justify) a.. Read more
Why We Can’t Let AI Skip a Generation
We’re all talking about how AI is going to change everything, and it probably will. But in the rush to automate, accelerate and outsource, we risk something bigger. Leaving behind.. Read more
Here’s two actual useful things we did with ChatGPT
Everyone’s got an opinion on how AI is changing marketing.Some of it’s insightful, some of it’s hype, and a lot of it is just… ChatGPT writing ChatGPT posts about ChatGPT… Read more
How to get your emails delivered and opened
I thought I’d write a quick blog on email deliverability as it came up in one of my marketing meetings recently. There are lots of blog posts out there about.. Read more
Designing a smarter review funnel
News of bad customer service reaches more than twice as many ears as praise for a good service experience, and online reviews are a great place for people to leave.. Read more