I often get asked what a Fractional CMO is and why there is a need for one. Years of experience working in agencies with large and small clients has shown me that sometimes it’s not just feasible, but also not required to have a full-time CMO. This is where a Fractional Chief Marketing Officer (CMO)...
Understanding Your Industry’s Marketing Spend In the dynamic world of business, determining the right marketing budget is pivotal. For UK companies, this means looking at percentages of revenue. Generally I go with the following; B2B organisations should earmark between 2 and 5% of their revenue for marketing. B2C firms, the slice is often thicker, ranging...
In this comprehensive guide, we break down the essentials of crafting a highly effective marketing strategy for business owners. From understanding your target audience and analysing competitors to setting SMART goals and tracking your performance metrics, we cover it all. Whether you're a start-up or an established business, discover how to leverage modern tools and technology to elevate your marketing efforts and achieve maximum results. If you're keen on steering your business towards greater heights, this is a must-read.
Discover how the 'See-Think-Do-Care' framework can revolutionise your customer engagement and marketing strategies. Learn from real-world applications of this model with renowned clients like Stoves Cookers and Hitachi, and see how it transcends traditional marketing funnels by providing a more nuanced, data-driven approach to the customer journey.
Learn why a Fractional Marketing Director's data-driven approach could be the game-changer your business needs. Unlike a Fractional CMO, a Fractional Marketing Director focuses on actionable, ROI-driven strategies that benefit not just the marketing team but the entire organisation. This blog explores how leveraging analytics can lead to smarter decisions across departments.
Understanding the nuances between a Fractional Marketing Director and a Fractional CMO can be critical for your business. While both offer executive-level expertise, they differ in focus, responsibilities, and strategic depth. This blog delves into these differences to help you make an informed choice that aligns with your business needs.