Designing a smarter review funnel
News of bad customer service reaches more than twice as many ears as praise for a good service experience, and online reviews are a great place for people to leave.. Read more
Meta Ad Library
It’s one of the most underrated tools for marketers that many don’t even know exists! If you have never used it then you’re going to love it. It’s basically an.. Read more
Tailoring your CV for a tech career
At the recent Manchester Digital Talent Day, I had the pleasure of running some CV workshops for people wanting to get into tech. The sessions were just 15 minutes each.. Read more
The Science Of What We Miss
Have you ever been absolutely certain you’re paying attention, only to realise later that you missed something glaringly obvious? We like to think we see the world as it is,.. Read more
Powerful Marketing & Positioning Tips for Success
It’s the unsexy, under appreciated, yet foundational discipline upon which all great marketing is built. It’s not flashy like the latest TikTok campaign. It doesn’t scream for attention like a Super Bowl ad. However, without a clear and disciplined positioning strategy, all the tactical brilliance in the world will crumble like a sandcastle against the rising tide.
Mini MBA in Brand Management
Last year, I had the privilege of completing the Mini MBA in Brand Management by Marketing Week, led by the incredible Mark Ritson. If you’re wondering why I’m writing about.. Read more