How to hire a fractional CMO in the UK
(What to look for, what it costs, and the common traps) I like to think that hiring a fractional CMO is like hiring a builder. Lots of people can do.. Read more
Introducing the Effort vs Impact matrix
Every business says they’re busy, but how do you know if you are busy with the right things? When priorities are unclear, teams default to activity, and the activity that.. Read more
Not Getting Enough Leads?
When a business isn’t getting enough customers, the default diagnosis is almost always the same: “We need more leads.” Sometimes that’s true, but most of the time, it’s the uneducated.. Read more
Go To Market clarity
When a business tells me it has a “go to market issue”, it’s almost never about social, SEO or a website that needs a refresh, it’s normally that nobody can answer these three questions
Google’s Agentic Shopping Problem
When Google announced its move into agentic shopping, the reaction was predictable: admiration, excitement, and nods. AI agents that search, compare, and buy on your behalf, making shopping a delegated task.
Finally, brand is the top marketing priority in 2026
For the past five years at least, I’ve found myself walking into businesses with great marketing functions and having to sell in the importance of brand. It’s always acknowledged, but.. Read more