I’m pretty sure we’ve all been there at one point of our careers. You’ve gone to the client with the perfect project, something that will make a big impact and.. Read more
I’m opening up some time for fractional consultancy, typically one day a week – to support growing businesses that need senior marketing input, but don’t need (or can’t justify) a.. Read more
We’re all talking about how AI is going to change everything, and it probably will. But in the rush to automate, accelerate and outsource, we risk something bigger. Leaving behind.. Read more
Everyone’s got an opinion on how AI is changing marketing.Some of it’s insightful, some of it’s hype, and a lot of it is just… ChatGPT writing ChatGPT posts about ChatGPT… Read more
I thought I’d write a quick blog on email deliverability as it came up in one of my marketing meetings recently. There are lots of blog posts out there about.. Read more
News of bad customer service reaches more than twice as many ears as praise for a good service experience, and online reviews are a great place for people to leave.. Read more