Archive
Month: January 2025
The Science Of What We Miss
Have you ever been absolutely certain you’re paying attention, only to realise later that you missed something glaringly obvious? We like to think we see the world as it is, but our brains often fail us in surprising ways. To illustrate this, I’d like you to take a short test. Watch the video below and follow the instructions carefully. What.. Read more
Powerful Marketing & Positioning Tips for Success
It’s the unsexy, under appreciated, yet foundational discipline upon which all great marketing is built. It’s not flashy like the latest TikTok campaign. It doesn’t scream for attention like a Super Bowl ad. However, without a clear and disciplined positioning strategy, all the tactical brilliance in the world will crumble like a sandcastle against the rising tide.
Mini MBA in Brand Management
Last year, I had the privilege of completing the Mini MBA in Brand Management by Marketing Week, led by the incredible Mark Ritson. If you’re wondering why I’m writing about a course I did, it’s because it was a transformational experience that reshaped how I approach marketing and branding. The course that redefines learning The 15-week program is divided into.. Read more