Mini MBA in Brand Management
Last year, I had the privilege of completing the Mini MBA in Brand Management by Marketing Week, led by the incredible Mark Ritson. If you’re wondering why I’m writing about.. Read more
What is a Fractional CMO?
The Strategic Power of a Fractional CMO Running a business is tough. Anyone who’s ever tried knows that marketing, in particular, can feel like a battlefield. It’s not just about.. Read more
Freelance Marketing Consultant in Manchester
Looking for a freelance marketing consultant in Manchester to give your business the boost it needs? You’re in the right place. With years of experience crafting effective marketing strategies, I’m.. Read more
Draft SuperComputer: Revolutionising Fantasy Premier League
Real-time insights and strategies to revolutionise your Fantasy Premier League experience.
Pricing Strategy for your business
Pricing is often misunderstood as a straightforward calculation. Should you add a margin to costs or match competitors? Yet, it is a strategic tool that does far more than determine.. Read more
Navigating the customer journey with the See Think Do Care framework
In the modern marketing landscape, a data-driven, customer-centric approach is vital. This importance is why the ‘See-Think-Do-Care’ framework developed by Google’s Avinash Kaushik has become an indispensable tool for me… Read more