Powerful Marketing & Positioning Tips for Success
It’s the unsexy, under appreciated, yet foundational discipline upon which all great marketing is built. It’s not flashy like the latest TikTok campaign. It doesn’t scream for attention like a Super Bowl ad. However, without a clear and disciplined positioning strategy, all the tactical brilliance in the world will crumble like a sandcastle against the rising tide.
Mini MBA in Brand Management
Last year, I had the privilege of completing the Mini MBA in Brand Management by Marketing Week, led by the incredible Mark Ritson. If you’re wondering why I’m writing about.. Read more
What is a Fractional CMO?
The Strategic Power of a Fractional CMO Running a business is tough. Anyone who’s ever tried knows that marketing, in particular, can feel like a battlefield. It’s not just about.. Read more
Draft SuperComputer: Revolutionising Fantasy Premier League
Real-time insights and strategies to revolutionise your Fantasy Premier League experience.
Pricing Strategy for your business
Pricing is often misunderstood as a straightforward calculation. Should you add a margin to costs or match competitors? Yet, it is a strategic tool that does far more than determine.. Read more
Navigating the customer journey with the See Think Do Care framework
In the modern marketing landscape, a data-driven, customer-centric approach is vital. This importance is why the ‘See-Think-Do-Care’ framework developed by Google’s Avinash Kaushik has become an indispensable tool for me… Read more
Marketing KPIs
How to Track Marketing Metrics That Actually Matter Let’s be honest—marketing is drowning in numbers, but not all metrics are created equal. When it comes to driving real business results,.. Read more
How to Build a High-Performing Marketing Team
Let’s talk about something most businesses overlook: a marketing plan is only as good as the team executing it. You can have the best strategies and the sharpest campaigns, but.. Read more