Looking for a freelance marketing consultant in Manchester to give your business the boost it needs? You’re in the right place. With years of experience crafting effective marketing strategies, I’m.. Read more
Pricing is often misunderstood as a straightforward calculation. Should you add a margin to costs or match competitors? Yet, it is a strategic tool that does far more than determine.. Read more
In the modern marketing landscape, a data-driven, customer-centric approach is vital. This importance is why the ‘See-Think-Do-Care’ framework developed by Google’s Avinash Kaushik has become an indispensable tool for me… Read more
How to Track Marketing Metrics That Actually Matter Let’s be honest—marketing is drowning in numbers, but not all metrics are created equal. When it comes to driving real business results,.. Read more
Let’s talk about something most businesses overlook: a marketing plan is only as good as the team executing it. You can have the best strategies and the sharpest campaigns, but.. Read more
When was the last time you thought about your brand equity? For many businesses, it’s a term that gets thrown around without much thought. But make no mistake—brand equity is.. Read more
Here’s the uncomfortable truth: most marketing plans don’t work. They fail to deliver results, waste time and money, and frustrate the people trying to execute them. But here’s the thing—it’s.. Read more