Why We Can’t Let AI Skip a Generation
We’re all talking about how AI is going to change everything, and it probably will. But in the rush to automate, accelerate and outsource, we risk something bigger. Leaving behind.. Read more
Here’s two actual useful things we did with ChatGPT
Everyone’s got an opinion on how AI is changing marketing.Some of it’s insightful, some of it’s hype, and a lot of it is just… ChatGPT writing ChatGPT posts about ChatGPT… Read more
Designing a smarter review funnel
News of bad customer service reaches more than twice as many ears as praise for a good service experience, and online reviews are a great place for people to leave.. Read more
Meta Ad Library
It’s one of the most underrated tools for marketers that many don’t even know exists! If you have never used it then you’re going to love it. It’s basically an.. Read more
Tailoring your CV for a tech career
At the recent Manchester Digital Talent Day, I had the pleasure of running some CV workshops for people wanting to get into tech. The sessions were just 15 minutes each.. Read more
The Science Of What We Miss
Have you ever been absolutely certain you’re paying attention, only to realise later that you missed something glaringly obvious? We like to think we see the world as it is,.. Read more