The Science Of What We Miss
Have you ever been absolutely certain you’re paying attention, only to realise later that you missed something glaringly obvious? We like to think we see the world as it is,.. Read more
Powerful Marketing & Positioning Tips for Success
It’s the unsexy, under appreciated, yet foundational discipline upon which all great marketing is built. It’s not flashy like the latest TikTok campaign. It doesn’t scream for attention like a Super Bowl ad. However, without a clear and disciplined positioning strategy, all the tactical brilliance in the world will crumble like a sandcastle against the rising tide.
Mini MBA in Brand Management
Last year, I had the privilege of completing the Mini MBA in Brand Management by Marketing Week, led by the incredible Mark Ritson. If you’re wondering why I’m writing about.. Read more
What is a Fractional CMO?
The Strategic Power of a Fractional CMO Running a business is tough. Anyone who’s ever tried knows that marketing, in particular, can feel like a battlefield. It’s not just about.. Read more
Freelance Marketing Consultant in Manchester
Looking for a freelance marketing consultant in Manchester to give your business the boost it needs? You’re in the right place. With years of experience crafting effective marketing strategies, I’m.. Read more
Draft SuperComputer: Revolutionising Fantasy Premier League
Real-time insights and strategies to revolutionise your Fantasy Premier League experience.