In the modern marketing landscape, a data-driven, customer-centric approach is vital. This importance is why the ‘See-Think-Do-Care’ framework developed by Google’s Avinash Kaushik has become an indispensable tool for me. I have used this on marketing strategies for clients like Stoves Cookers, Northcoders and Hitachi, helping them to better understand their customer journeys and achieve meaningful engagement and conversions. What is the ‘See-Think-Do-Care’ framework?.. Read more
How to Track Marketing Metrics That Actually Matter Let’s be honest—marketing is drowning in numbers, but not all metrics are created equal. When it comes to driving real business results, Marketing KPIs are the metrics that matter most. While vanity metrics like likes and impressions might look impressive, they rarely connect to meaningful outcomes. Instead, success lies in defining and.. Read more
Let’s talk about something most businesses overlook: a marketing plan is only as good as the team executing it. You can have the best strategies and the sharpest campaigns, but if your team isn’t aligned, skilled, and motivated, it’s all for nothing. A high-performing marketing team is the engine behind successful brands. But how do you build one? Whether you’re.. Read more
When was the last time you thought about your brand equity? For many businesses, it’s a term that gets thrown around without much thought. But make no mistake—brand equity is one of the most powerful assets your company owns. It’s the invisible force that allows you to charge premium prices, foster customer loyalty, and fend off competition. If you’re not.. Read more
Here’s the uncomfortable truth: most marketing plans don’t work. They fail to deliver results, waste time and money, and frustrate the people trying to execute them. But here’s the thing—it’s rarely because the tactics were bad. It’s because the plan itself was flawed from the start. If your marketing efforts feel scattered or underwhelming, don’t worry. In this blog, I’ll.. Read more
Let me tell you something shocking—most marketers have no clue about the health of their brands. They talk endlessly about strategies, campaigns, and the latest social media platform, but when you ask them basic diagnostic questions like “How strong is your brand’s awareness?” or “What’s driving your customer loyalty?” they give you the marketing equivalent of a shrug. This is.. Read more