Archive
Insights
The Science Of What We Miss
Have you ever been absolutely certain you’re paying attention, only to realise later that you missed something glaringly obvious? We like to think we see the world as it is, but our brains often fail us in surprising ways. To illustrate this, I’d like you to take a short test. Watch the video below and follow the instructions carefully. What.. Read more
Powerful Marketing & Positioning Tips for Success
It’s the unsexy, under appreciated, yet foundational discipline upon which all great marketing is built. It’s not flashy like the latest TikTok campaign. It doesn’t scream for attention like a Super Bowl ad. However, without a clear and disciplined positioning strategy, all the tactical brilliance in the world will crumble like a sandcastle against the rising tide.
Mini MBA in Brand Management
Last year, I had the privilege of completing the Mini MBA in Brand Management by Marketing Week, led by the incredible Mark Ritson. If you’re wondering why I’m writing about a course I did, it’s because it was a transformational experience that reshaped how I approach marketing and branding. The course that redefines learning The 15-week program is divided into.. Read more
What is a Fractional CMO?
The Strategic Power of a Fractional CMO Running a business is tough. Anyone who’s ever tried knows that marketing, in particular, can feel like a battlefield. It’s not just about creating catchy campaigns or clever social posts, but more about building strategies that drive growth, resonate with consumers, and create long-term value. Many businesses know they need strategic marketing leadership,.. Read more
Pricing Strategy for your business
Pricing is often misunderstood as a straightforward calculation. Should you add a margin to costs or match competitors? Yet, it is a strategic tool that does far more than determine profitability – it shapes perceptions, communicates value, and defines a brand’s position in the market. When used effectively, your pricing strategy becomes one of the most powerful drivers of both.. Read more
Navigating the customer journey with the See Think Do Care framework
In the modern marketing landscape, a data-driven, customer-centric approach is vital. This importance is why the ‘See-Think-Do-Care’ framework developed by Google’s Avinash Kaushik has become an indispensable tool for me. This guide explains the See-Think-Do-Care framework from a practitioner’s perspective, based on real client work for brands like Stoves Cookers, Northcoders and Hitachi. It includes practical examples, measurement guidance, and a free, reusable slide.. Read more