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Understanding Brand Architecture
Let’s be honest—managing a portfolio of brands can feel like herding cats. Too often, businesses end up with overlapping products, confused customers, and wasted marketing budgets. Enter brand architecture, the unsung hero of strategic brand management. Get it right, and you’ll create clarity, drive growth, and unlock serious value for your business. Get it wrong, and, well… your customers won’t.. Read more
Advanced Marketing Funnels
If you think your basic funnel is enough to conquer the complex jungle of today’s marketing landscape, think again. Basic funnels are like training wheels – great for getting started, but a bit wobbly for tackling the big hills of real-world marketing. To win, you need a funnel that’s sharper, smarter, and tuned to your brand. You need strategy, not.. Read more
A Beginner’s Guide to Marketing Funnels
Let’s talk about marketing funnels. If you’re using a basic, top-to-bottom model that ends at the sale, you’re missing the bigger picture. Enter the ‘See-Think-Do-Care’ framework, a customer journey model designed to reflect how people actually behave—messy, non-linear, and wonderfully human. This framework, created by Avinash Kaushik, isn’t just a nice theory. It’s a practical, easy-to-apply tool that transforms how.. Read more
How to Create a Killer Marketing Strategy:
Let me guess—you know you need a marketing strategy, but every time you try to start, it feels like staring at a blank canvas without a clue where to begin. You’re not alone. Whether you’re running a start-up or steering an established business, crafting a marketing strategy that actually delivers results can feel overwhelming. But here’s the truth: great marketing.. Read more
How to Set a Marketing Budget That Actually Works
Let’s face it—most companies treat their marketing budget like a shot in the dark. They either throw money at the latest trend or skimp so much that their brand becomes invisible. Both approaches are recipes for disaster. Setting a marketing budget isn’t about guesswork; it’s about strategic allocation based on your business goals, industry standards, and market dynamics. If you’re.. Read more
