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How Much Should UK Businesses Spend on Marketing?
16 November 2023
How Much Should UK Businesses Spend on Marketing?
Understanding Your Industry’s Marketing Spend In the dynamic world of business, determining the right marketing budget is pivotal. For UK companies, this means looking at percentages of revenue. Generally I go with the following; B2B organisations should earmark between 2 and 5% of their revenue for marketing. B2C firms, the slice is often thicker, ranging...
Crafting Your Marketing Strategy: A Comprehensive Guide for Business Owners
4 September 2023
Crafting Your Marketing Strategy: A Comprehensive Guide for Business Owners
In this comprehensive guide, we break down the essentials of crafting a highly effective marketing strategy for business owners. From understanding your target audience and analysing competitors to setting SMART goals and tracking your performance metrics, we cover it all. Whether you're a start-up or an established business, discover how to leverage modern tools and technology to elevate your marketing efforts and achieve maximum results. If you're keen on steering your business towards greater heights, this is a must-read.
Navigating the Customer Journey with the ‘See-Think-Do-Care’ Framework
1 September 2023
Navigating the Customer Journey with the ‘See-Think-Do-Care’ Framework
Discover how the 'See-Think-Do-Care' framework can revolutionise your customer engagement and marketing strategies. Learn from real-world applications of this model with renowned clients like Stoves Cookers and Hitachi, and see how it transcends traditional marketing funnels by providing a more nuanced, data-driven approach to the customer journey.