Archive
Month: April 2026
If You’re Planning to Sell Your Business, Your Marketing Needs to Be Exit-Ready. Most Isn’t.
Most founders think about exit-readiness in terms of financials, legal structure, and a clean cap table. Marketing is an afterthought, something to tidy up once a buyer expresses interest, if at all. But something has shifted. Serious acquirers like strategic buyers and PE-backed platforms are now running structured marketing diligence as a standard part of their process. Not a casual.. Read more
What Your Board Report Is Actually Telling You (And What It Should)
There’s a version of a marketing board report that’s everywhere, and it’s almost useless. It looks something like this: LinkedIn followers (up 3% from last month). Email open rate (down slightly, but industry average is lower, so actually fine). Website visits (good number, hard to say what it means). Some impressions. Maybe an engagement rate. Everyone nods. Nobody learns anything… Read more