If your brand isn’t instantly recognisable, you’re in trouble. These days, customers are bombarded by thousands of marketing messages every day—most of which they ignore. Want to know how your.. Read more
Let’s be honest—managing a portfolio of brands can feel like herding cats. Too often, businesses end up with overlapping products, confused customers, and wasted marketing budgets. Enter brand architecture, the.. Read more
If you think your basic funnel is enough to conquer the complex jungle of today’s marketing landscape, think again. Basic funnels are like training wheels – great for getting started,.. Read more
Let’s talk about marketing funnels. If you’re using a basic, top-to-bottom model that ends at the sale, you’re missing the bigger picture. Enter the ‘See-Think-Do-Care’ framework, a customer journey model.. Read more
Let me guess—you know you need a marketing strategy, but every time you try to start, it feels like staring at a blank canvas without a clue where to begin… Read more
Let’s face it—most companies treat their marketing budget like a shot in the dark. They either throw money at the latest trend or skimp so much that their brand becomes.. Read more