Navigating the customer journey with the See Think Do Care framework
In the modern marketing landscape, a data-driven, customer-centric approach is vital. This importance is why the ‘See-Think-Do-Care’ framework developed by Google’s Avinash Kaushik has become an indispensable tool for me… Read more
Marketing KPIs
How to Track Marketing Metrics That Actually Matter Let’s be honest—marketing is drowning in numbers, but not all metrics are created equal. When it comes to driving real business results,.. Read more
How to Build a High-Performing Marketing Team
Let’s talk about something most businesses overlook: a marketing plan is only as good as the team executing it. You can have the best strategies and the sharpest campaigns, but.. Read more
The Real Value of Brand Equity: Why It’s Your Greatest Asset
When was the last time you thought about your brand equity? For many businesses, it’s a term that gets thrown around without much thought. But make no mistake—brand equity is.. Read more
Why Most Marketing Plans Fail
Here’s something nobody wants to admit: most marketing plans are complete rubbish. They consume budgets, frustrate teams, and deliver almost nothing. And it’s not usually because the tactics were wrong.. Read more
How to Diagnose Your Brand’s Health
Let me tell you something shocking—most marketers have no clue about the health of their brands. They talk endlessly about strategies, campaigns, and the latest social media platform, but when.. Read more