When was the last time you thought about your brand equity? For many businesses, it’s a term that gets thrown around without much thought. But make no mistake—brand equity is.. Read more
Here’s something nobody wants to admit: most marketing plans are complete rubbish. They consume budgets, frustrate teams, and deliver almost nothing. And it’s not usually because the tactics were wrong.. Read more
Let me tell you something shocking—most marketers have no clue about the health of their brands. They talk endlessly about strategies, campaigns, and the latest social media platform, but when.. Read more
Let’s talk about a classic marketing debate—mass marketing vs. target marketing. It’s one of those topics that tends to divide the room. On one side, you’ve got the Byron Sharp.. Read more
If your brand isn’t instantly recognisable, you’re in trouble. These days, customers are bombarded by thousands of marketing messages every day—most of which they ignore. Want to know how your.. Read more
Let’s be honest—managing a portfolio of brands can feel like herding cats. Too often, businesses end up with overlapping products, confused customers, and wasted marketing budgets. Enter brand architecture, the.. Read more