Let me tell you something shocking—most marketers have no clue about the health of their brands. They talk endlessly about strategies, campaigns, and the latest social media platform, but when.. Read more
Let’s talk about a classic marketing debate—mass marketing vs. target marketing. It’s one of those topics that tends to divide the room. On one side, you’ve got the Byron Sharp.. Read more
If your brand isn’t instantly recognisable, you’re in trouble. These days, customers are bombarded by thousands of marketing messages every day—most of which they ignore. Want to know how your.. Read more
Let’s be honest—managing a portfolio of brands can feel like herding cats. Too often, businesses end up with overlapping products, confused customers, and wasted marketing budgets. Enter brand architecture, the.. Read more
If you think your basic funnel is enough to conquer the complex jungle of today’s marketing landscape, think again. Basic funnels are like training wheels – great for getting started,.. Read more
Let’s talk about marketing funnels. If you’re using a basic, top-to-bottom model that ends at the sale, you’re missing the bigger picture. Enter the ‘See-Think-Do-Care’ framework, a customer journey model.. Read more