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Mini MBA in Brand Management
Last year, I had the privilege of completing the Mini MBA in Brand Management by Marketing Week, led by the incredible Mark Ritson. If you’re wondering why I’m writing about a course I did, it’s because it was a transformational experience that reshaped how I approach marketing and branding. The course that redefines learning The 15-week program is divided into.. Read more
What is a Fractional CMO?
The Strategic Power of a Fractional CMO Running a business is tough. Anyone who’s ever tried knows that marketing, in particular, can feel like a battlefield. It’s not just about creating catchy campaigns or clever social posts, but more about building strategies that drive growth, resonate with consumers, and create long-term value. Many businesses know they need strategic marketing leadership,.. Read more
Freelance Marketing Consultant in Manchester
Looking for a freelance marketing consultant in Manchester to give your business the boost it needs? You’re in the right place. With years of experience crafting effective marketing strategies, I’m here to help businesses like yours achieve tangible results. Why Choose a Freelance Marketing Consultant in Manchester? Marketing isn’t just about throwing ideas at the wall to see what sticks… Read more
Pricing Strategy for your business
Pricing is often misunderstood as a straightforward calculation. Should you add a margin to costs or match competitors? Yet, it is a strategic tool that does far more than determine profitability – it shapes perceptions, communicates value, and defines a brand’s position in the market. When used effectively, your pricing strategy becomes one of the most powerful drivers of both.. Read more
Navigating the customer journey with the See Think Do Care framework
In the modern marketing landscape, a data-driven, customer-centric approach is vital. This importance is why the ‘See-Think-Do-Care’ framework developed by Google’s Avinash Kaushik has become an indispensable tool for me. I have used this on marketing strategies for clients like Stoves Cookers, Northcoders and Hitachi, helping them to better understand their customer journeys and achieve meaningful engagement and conversions. What is the ‘See-Think-Do-Care’ framework?.. Read more
Marketing KPIs
How to Track Marketing Metrics That Actually Matter Let’s be honest—marketing is drowning in numbers, but not all metrics are created equal. When it comes to driving real business results, Marketing KPIs are the metrics that matter most. While vanity metrics like likes and impressions might look impressive, they rarely connect to meaningful outcomes. Instead, success lies in defining and.. Read more