0333 090 1993

BusinessConsultingMarketing11 July 2023by Steven Oakes0The Difference Between a Fractional Marketing Director and a Fractional CMO

Understanding the nuances between a Fractional Marketing Director and a Fractional CMO can be critical for your business. While both offer executive-level expertise, they differ in focus, responsibilities, and strategic depth. This blog delves into these differences to help you make an informed choice that aligns with your business needs.

With over 24 years of marketing experience under our belt, we are deeply committed to understanding your unique marketing challenges and finding the most effective solutions for your business. We leverage a diverse network of consultants, each specialising in various fields, to drive your business growth. One of the services we offer is Fractional Marketing Director, but you might be wondering: what’s the difference between hiring a Fractional Marketing Director and a Fractional CMO?

The Essence of Fractional Positions

Before delving into the specifics, let’s establish what ‘fractional’ means in this context. Hiring someone on a fractional basis means you’re getting a part-time, yet highly focused, executive-level resource to guide your organisations efforts in a specific area—in this case, marketing. For small- to mid-sized businesses or startups, it’s often not feasible to have a full-time C-level executive, so fractional roles provide expertise without the full-time commitment and expense.

Fractional Marketing Director
Role Focus

A Fractional Marketing Director typically focuses on developing and managing specific marketing strategies and campaigns. They are intensely goal-oriented, and their role is generally operational and tactical in nature.


While their scope might be broad—encompassing anything from digital to print media—they often bring specialized expertise in certain areas of marketing, such as SEO, social media, or content marketing.

Team Management

If you are looking to develop and scale your marketing team, a Fractional Marketing Director can be particularly helpful. They can identify the skills and resources that your organisation needs and help recruit or manage a team accordingly.


They are usually accountable for specific metrics such as campaign ROI, customer acquisition costs, and other performance indicators.

Budget Control

Fractional Marketing Directors are adept at managing marketing budgets, ensuring that each dollar spent is aligned with a strategy that provides maximum ROI.


Fractional CMO
Role Focus

A Fractional CMO (Chief Marketing Officer), on the other hand, takes on a more strategic, leadership role. They are often concerned with long-term vision and overall brand development.


They bring a more generalised set of senior-level marketing skills to the table and may have experience navigating larger or more complex business landscapes. Their expertise usually extends to business development, sales alignment, and even organizational culture.

Team Management

While a Fractional CMO will also oversee the marketing team, their purview often extends to cross-functional teams and they are more likely to be involved in C-suite discussions, impacting company-wide strategies.


They’re usually responsible for a broader set of key performance indicators (KPIs), including business growth metrics like market share and revenue.

Budget Control

Budget management at the CMO level often includes allocating resources not just for marketing, but for R&D or other areas that overlap with business growth objectives.


In essence, a Fractional Marketing Director is your go-to for specialised, focused marketing campaigns and team development, while a Fractional CMO is more attuned to overarching business strategies and long-term growth.

Understanding your specific needs—whether tactical and specialised or broad and strategic—can help you decide between these two roles. Either way, when you choose our services, you’re not just hiring an individual, but gaining access to a rich network of expertise honed over 24 years, all committed to driving your business growth.

Leave a Reply

Your email address will not be published. Required fields are marked *