Understanding Your Industry’s Marketing Spend In the dynamic world of business, determining the right marketing budget is pivotal. For UK companies, this means looking at percentages of revenue. Generally I go with the following; B2B organisations should earmark between 2 and 5% of their revenue for marketing. B2C firms, the slice is often thicker, ranging...
Discover how the 'See-Think-Do-Care' framework can revolutionise your customer engagement and marketing strategies. Learn from real-world applications of this model with renowned clients like Stoves Cookers and Hitachi, and see how it transcends traditional marketing funnels by providing a more nuanced, data-driven approach to the customer journey.
Learn why a Fractional Marketing Director's data-driven approach could be the game-changer your business needs. Unlike a Fractional CMO, a Fractional Marketing Director focuses on actionable, ROI-driven strategies that benefit not just the marketing team but the entire organisation. This blog explores how leveraging analytics can lead to smarter decisions across departments.
Understanding the nuances between a Fractional Marketing Director and a Fractional CMO can be critical for your business. While both offer executive-level expertise, they differ in focus, responsibilities, and strategic depth. This blog delves into these differences to help you make an informed choice that aligns with your business needs.